Technology & Innovation
Scaling marine mammal observation is crucial for meeting industry demands and conservation goals. Traditional visual analysis is labour-intensive and inconsistent. Integrating AI with human expertise standardises data and scales operations. Our human-in-the-loop approach empowers human MMOs to do more, enhancing consistency and efficiency. By standardising data and scaling marine mammal observer (MMO) activities, Artifical intelligence (AI) creates a win-win for conservation and industry, ensuring high-quality monitoring and better decision-making. Making these advanced tools available to MMOs in the field is of the highest priority, facilitating on-the-ground impact and improved outcomes.